DOORS CLOSE NOV 26 @ 11:59 PM ET
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Go from frazzled freelancer to 
confident business owner 

Join other ambitious freelancers in Profitable Freelancer: the 8-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.

  • Raise your rates
  • Attract higher-quality clients
  • Create time-saving systems & processes
JOIN PROFITABLE FREELANCER NOW



Go from frazzled freelancer to 
confident business owner 

The Profitable Freelancer is a foundational 8-week business + marketing program giving you everything you need to run a lucrative, low-stress,
smooth-as-butter business.

  • Marketing
  • Processes
  • Client Management
JOIN THE PROFITABLE FREELANCER NOW

Should it be this hard to:

Find clients?


On social, everybody seems interested. But when push-comes-to-proposal, nobody wants to sign on that dotted line. You tried posting on job boards, sent a few cold pitches, but the leads just trickle in...and a pitiful few turn into actual, paying clients.

Manage clients?


Missed meetings. Zero replies to emails. To phone calls. To Whatsapps. Unreasonable demands (11 PM emails expecting updates by morning?). It’s in their best interest to answer your questions and give you feedback (and be polite).  So why does managing clients feel like pulling teeth?‍

Make real money?


You’re working All. The. Time. but your income still looks like a side gig. Clients try to bargain you down, offer you “perks” (no thanks, “exposure” doesn’t pay the bills) or worse — agree to a price, then go AWOL after you send the bill. You’re a business, not a non-profit...right?

NOPE.
IT SHOULD NOT BE THIS HARD TO RUN A BUSINESS.

You DON'T have to feel “hectic.”
You DON'T have to second-guess your responses.
You DON'T have to deal with constant aggravation.

(while not even making enough for the headache to be worthwhile!!).

NO, NO, NO.

In fact, when you structure your business right, with the right —

  • Pricing
  • Positioning
  • Processes
  • Marketing systems
    ‍

You’ll find that running a business can be deeply enjoyable and satisfying (and can actually help pay the bills!).

‍But don’t feel bad. 
It’s not your fault.

There’s a deep, dark reason that managing your business sometimes feels rocky and disjointed.

Are you ready?

going in
‍3…. 2…. 1….

But here's the thing:
nobody really talks about this.

Sure, you got intense training on the technical skills. 
‍
But in all your courses and webinars and lectures and worksheets
— did anyone ever show you:
‍‍

‍
How to....

Negotiate with a prospect confidently — without feeling insecure (or giving in to Imposter Syndrome)?

Identify the “uh-oh” clients — and spot red flags *before* saying yes?

Attract the “good” clients — the ones you’ll genuinely enjoy working with?

Decline a nightmarish prospect — even if they’re ready to pay?

Manage a non-responsive client — or preempt that scenario to begin with?

Respond to the scope-creeper client — the one who always wants “just one more thing”?

Price your work for its market value and skill level — and regularly raise rates?

Create solid processes that show professionalism — and keep projects running smoothly?

Operate as a premium provider — not a cute freelancer working out of their basement?

Market yourself to steadily attract quality clients who’ll pay your rates — on time, and with pleasure?

Treat your "freelance thing" as a business — so you can stop the feast-and-famine and bring in consistent revenue?

They taught you the skills, the tricks of the trade.
But did they teach you the day-to-day?

Did they teach you how to set up a streamlined business that leads to a steady and growing income (one of the key reasons you did all that training to begin with!)?

Nope,
not
really.

Here’s the good news:

Learning these skills is a WHOLE lot easier than acquiring the skills of your trade.

So you’ve already done the hardest part.
And you don’t need a 4-year degree to run a profitable freelance business.

What you do need is the foundations of business, marketing, and client management.
‍
Which you can get, in just 9 (intense) weeks. 
‍

Introducing...
Profitable Freelancer‍

The foundational training program for creative professionals that gives you the confidence, clarity, and processes to honestly call yourself a
business owner (and get the perks of being one!).

Learn core business fundamentals across 14 engaging trainings, within a supportive, thoughtful community — and turn your talent into a consistently profitable business.

Because it's never as simple as get job, do job, get money. 😉‍

enroll now

“High-quality instruction in the clearest style I've ever seen”


I've taken more courses than I can recall. Profitable Freelancer ranks in the top 5 of all courses I have ever taken. It was thorough, detailed, comprehensive, demanding, and loaded with outstanding lessons. In taking this course, I was struck by the amount of work that had gone into creating it. That, and how lovely and sharing and kind the moderators and students in the Slack community were. The bonus presentations I attended were outstanding, and I loved the devotion and care the presenters gave to their topics.

Most of all, I was impressed by the expertise and professionalism of the course creator; Michal delivers high-quality instruction in the clearest style I've ever seen.

— Joe Polivick, IT Copywriter

“I recommend it to every freelancer I know”

There IS opportunity out there. There IS a way to leverage skills, grit and determination and transform them into a business. Profitable Freelancer taught me how to set up my business from the ground up, empowering me with the tools to take ownership of my business. And now I recommend it to every freelancer I know. Because seriously, the hassle and headache of business management can run so many creatives into the ground before they even get a chance to get out there and show the world what they got.

If you're on the fence about this course, come on down!
Because running a business is no longer something to be afraid of. (Well, just a little bit.)

— Naomie Rubner, Copywriter & Brand Strategist
Naomierubner.com

"You will not find a better teacher than Michal"

Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success. Yes, even if you're student #489 in her 5th cohort.

The level of commitment Michal gives her community is beyond compare. I don't know how she does it (and she makes it look effortless too!) but the support you get in this program is unparalleled. And that —  more than any of the very many skills you'll gain in the program — is what will transform your career.

— Nikki Elbaz, Email Expert
Nikkielbaz.com

“I’ve gained confidence, community, a business mindset”

I connected to a helpful community, built the confidence to market my skills, and gained the mindset of a business owner, not a flapping freelancer.

After 2 months, I more than made back my entire investment in the program.
I can say with 100% clarity that the skills I learned from Profitable Freelancer keep paying dividends month after month.

— Adam Kirsch, AK Copywriting
‍adamkirsch.co

"Profitable Freelancer gave me the tools to approach my writing as a business"

Before Profitable Freelancer, I wasted countless hours on unnecessary admin work. The course helped me streamline my business by giving me clear instructions (and easy-to-reference checklists) that walked me through every step of a project: the initial sales call, client onboarding, the actual work, and final invoicing.

I learned what apps and resources would save me time, from invoicing to communicating with clients (and way more.) I also learned how to build the infrastructure of my business so I could channel leads and new clients into established funnels without recreating the wheel for every single sales call.

Profitable Freelancer gave me the tools to approach my writing as a business — not as a side gig that *sometimes* paid off.

— Morgan Hugoboom, Copy & Content Writer
Morganhugoboom.com

“So...what will I get in Profitable Freelancer?”

✔ THE FULL BIZ & MARKETING COURSE:
14 value-packed Business Management modules on processes, pricing, marketing, and client management.
AKA every fundamental you need to run a lucrative business

✔ 6 REVIEWED AND SCORED CHALLENGES — including a detailed Marketing Plan

✔ Live Q&A calls with Michal on processes, pricing, marketing, and client management. AKA every fundamental you need to run a lucrative business

✔ ‍Regular coaching and Q&A from seasoned entrepreneurs so you get answers to your questions (“How do I answer THIS client?!”), targeted guidance that helps you grow, and support from warm, experienced mentors who get it

✔ ‍Lifetime access to our buzzing Slack community where you’ll enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with creatives you come to know and trust

✔ LIFETIME access to all videos + materials + calls so you can review trainings on your
own time (read: it's time to raise your prices...
what's the best way to let clients know again?)

✔ PF certification badge, with completion of 3/6 challenges

✔ The Email Agreement Template, so you can set expectations + define scope within a short, uncomplicated email

✔ The Complete Client Discovery Questionnaire that Michal's team uses to get the information they need to write high-converting copy — without pulling teeth or spending hours on the phone

(sells for: $97)

✔ The Condensed Client Discovery Questionnaire (for smaller projects)
‍‍

✔ The Comprehensive Freelancer Contract we've spent 5+ years refining — with ALL the terms & clauses that will protect you (so you don’t have to learn through *pricey* mistakes and weeks of grief)

‍(Sells for: $195)

✔ The Ultimate Proposal Template to create proposals that impress & convert. With detailed descriptions of the 8 must-have sections (plus specific samples), you won't omit anything that your client expects. So you can create a winning proposal, even if
it's your first

(Sells for: $97)

✔ The Ultimate Pricing Guide for Copywriters, with clear pricing direction for 105 common copy types (AKA the encyclopedic guide to freelance copywriter rates — trusted by 970+ copywriters worldwide)

‍(Sells for: $197)

✔ 3 LIVE Bonus Masterclasses from experts
on mindset, differentiation, and client attraction.

✔ Complete vault of 9 past masterclasses from business experts including
Elisheva Perlman, David Fryman, Yoel Judowitz, Abbey Woodcock, Dov Gordon, Rachel Fakheri, Amy Posner, Laura Lopuch, Wendy Maynard

✔ 8 go-to cheatsheets you’ll pull out again and again. Get short, skimmable summaries of the core points of key modules so you can refer to them whenever you need‍

✔ The Complete Guide to Best Freelancer Apps, so you can set up your business with the apps loved by countless other freelancers like you

Plus!

“Almost surpassed my full-time earnings”

I was recently able to price my services based on my expertise and actually land a client willing to pay for that expertise! I realized I was underpricing my skills significantly. That mindset shift alone was worth every penny!

As I prepare to celebrate my first anniversary as a full-time freelancer, I'm excited to say this year's earnings will come close to surpassing my full-time earnings from last year, and I'm not working 40+ hours a week.

— Amanda Tower, Owner + Copywriter, Electric Blue Digital
amandatower.com

“I have a lot more tools. I'm bringing more value to my clients — and that shows in every interaction”


Before, I was starting to get bigger projects with the types of clients I wanted, but didn't know how to handle it, both in terms of actual skill, the workflow, and organizing my business. I was lacking the "formal training" and the confidence that comes along with it.

Now, there is a structure to everything and I know the rules. The people, support, and new relationships were game-changers. I have a lot more tools and am bringing more value to my clients — and that shows in every interaction.

— Rachel Fakheri, CEO

furrowmarketing.com

“Amazing clarity + business mindset — I’m a fan!”


I’ve been in business for 12 years already — I’m no newbie — and I still say: Michal’s courses are worth every penny, for the amazing clarity and business mindset they provide. Thanks Michal — I’m a real fan!
‍

— Shia Teichman, CEO

Gallop Branding

“This is not a course. It's an incubator to help launch your business”


Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.

‍This program propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a growing business. That change in mindset alone was worth it!
‍

— Gila Arnold, The Storyseller Copywriter

“I know it's something I'll keep going back to again and again”


I can't recommend this course enough! The classes were value packed with practical and brilliant content.  My processes are already smoother, plus I have direction on how to improve my freelance business.

I'm so glad that we get lifetime access, I know it's something I'll keep going back to again and again, taking what I learn a step further each time.
‍

— Chumie Friedman, Designer
brandchamp.studio

enroll now

“Details, details, I want details!”‍

What’s inside those modules???


14 content-packed modules to help you become
skilled, confident, and empowered

MODULE 1

YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know

  • Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
  • Prioritize WHICH jobs you want to accept — and know what to do to get started
  • Learn the eye-opening truth about niching: why it actually gets you more work — not less
  • Discover how to build your own brand — and boost your value in the process

MODULE 2

BUT...HOW DO I PRICE THIS???
‍A Comprehensive Guide to Pricing & Packaging: The Fundamentals

  • Learn a proven, flexible formula for setting your prices
  • Understand the value of tracking your time...even if you’re the Big Boss
  • Determine the factors to consider when making the final pricing decision 
  • Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)

MODULE 3

PRACTICAL PRICING PRINCIPLES
A Comprehensive Guide to Pricing & Packaging: Getting Practical 

  • Understand how to determine prices that are fair for you AND for your client
  • Discover the strategy behind raising prices so clients don’t go AWOL
  • Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
  • Understand the pros and cons around publicizing your rates

MODULE 4

WHERE THE GOOD CLIENTS GO
How to Spot Great Clients — and Avoid the Bad Apples

  • Learn why a rock-solid process solves problems before they develop
  • Understand how to filter those clients you DON'T want to work with
  • Develop a process for responding to inquiries based on their quality
  • Discover the tech tools used by smart freelancers to set up calls, create and send proposals, and invoice clients

MODULE 5

SECRETS OF THE NO-BRAINER SALE
How to Own the Sales Process and Close the Deal

  • Learn the real purpose of the “sales call” — and why you don’t have to sell yourself
  • Develop the skills to take command of sales calls, projecting confidence and answering tough questions
  • Discover the 5 core elements of a high-converting proposal
  • Determine when to create a proposal, and when to use other low-intensity agreements

MODULE 6

COOL AS A CUCUMBER
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises

  • Learn the 6 core steps of any successful freelance project
  • Understand what great onboarding looks like — and why it’s so valuable
  • Get the tools you need to develop your own processes — and make your clients happy‍
  • Discover the most common pitfalls of client management...and how to avoid them

MODULE 7

EMAIL FUNDAMENTALS
‍How to Write Effective Emails That Get Positive Responses

  • Grasp the fundamentals of professional emails (and why no service provider should be
    without these tricks)
  • Understand why offering a way out is crucial (and how NOT to do it wrong)
  • Learn how to remove emotional responses from your emails...even when you're upset

MODULE 8

TRICKY & STICKY EMAIL WORKSHOP
How to Write Effective Emails for Sensitive Situations

  • Master the positivity sandwich — and learn why it's valuable when communicating difficult messages
  • Get language to respond effectively to requests for “just a little” free work
  • Learn how to firmly maintain your boundaries, without turning off your client
  • Know when an email *needs* a call in response — not an email response
  • Get strategies for productive — not annoying — email follow-up

MODULE 9

NON-SLEAZY MARKETING 101
‍How to Predictably Generate Leads (Without a Cent on Paid Ads)

  • Learn how to create and execute a marketing plan for your own business
  • Discover the pros and cons of inbound vs. outbound marketing
  • Understand the role of LinkedIn and other social media in networking and attracting the right clientele
  • Understand what “business development” is and how it complements marketing 
  • Discover how to assess your marketing "vitals" — the 3 prerequisites for healthy business growth

MODULE 10

BUILD A LEAN, MEAN MARKETING MACHINE
‍How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself

  • Get introduced to the SWON method — and tap into your natural strengths to ignite your business
  • Discover how to craft a practical marketing plan — and why you can’t skip goal-setting
  • Understand digital vs. traditional channels and how to choose the best fit 
  • Learn how to prioritize based on a given budget (even when it’s tight)

MODULE 11

THE PICTURE-PERFECT PROFILE
‍How to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn

  • Identify the goals of a LinkedIn profile
  • Learn how to represent yourself in a professional + engaging way
  • Gain an overview of different profile elements, and learn to optimize each one
  • Grasp why some headshot or image — even your logo — is better than none
  • Learn how to apply best copy practices throughout your LinkedIn profile

MODULE 12

THE ZERO-FLUFF LINKEDIN WORKSHOP
‍How to Use LinkedIn to Get More (and Steadier) Leads

  • Learn how to build a lead-gen system using strengths you already have
  • Understand how to leverage the 2 crucial elements of any LinkedIn strategy
  • Reveal the principles behind interesting, easy-read posts that people want to engage with
  • Learn when to accept connection requests — and when to hit decline

MODULE 13

THE IT FACTOR
‍What Sets Apart Star Freelancers
(And How You Can Become More Like Them)

  • Understand what makes people refer a professional — and how to be that person who gets referred
  • See examples of no-nos and must-dos when asking for free help or guidance
  • Learn the best way to phrase a question in Slack to get the most (and most helpful) responses

MODULE 14

CANVA PORTFOLIO PRO
‍Design a Standout Portfolio Without Spending Hundreds of Dollars
(or Crying from Frustration)

  • Learn your way around Canva (you only need a free account)
  • Choose a portfolio type and template — website or PDF 
  • Easily customize it to match your style and needs
  • Create impressive-looking mockups of your work — without hiring a designer

But that’s not all!

Enroll now, and get twelve value-popping bonus masterclasses from business experts
‍

LIVE! BONUS MASTERCLASS #1
with brand strategist and mindset coach Naomie Rubner
‍

Mindset: Guru fluff or business superpower?
A fresh, honest, workshop packed with practical strategies to cultivate a strong business mindset.
‍

Naomie Rubner is a Brand Strategist and Mindset Coach helping ambitious entrepreneurs scale with less hustle and more happiness. When she's not helping freelancers transform their businesses, she's figuring out what to make for dinner. In her spare time, you can find her meditating, but don't let her closed eyes fool you, she is definitely not napping. At all.
‍
This LIVE Bonus Workshop will cover topics like:

  • Why mindset will be one of the most important things you work on in your business
  • Why am I not succeeding? And other subconscious beliefs that may be sabotaging your growth
  • When working harder isn't the answer (and when it is)
  • Why you should talk to yourself in the mirror every morning instead of doomscrolling
  • How to experience an abundance of time, money, and opportunity
  • Why hitting rock bottom may be the most precious place to find direction
  • And other juicy concepts

LIVE! BONUS MASTERCLASS #2
‍from Founder & Chief @ Beliyf
Mark Sampson
‍

How to Stand Out Among
a Zillion Freelancers
Use the CORE Framework to Powerfully Differentiate
‍

Mark Sampson is Chief @ Beliyf, creator of the CORE Difference framework, and trusted counselor to founders, CEOs, and leadership teams of growth-stage businesses. He’s spent the last 14 years exploring the unique spirit that powers every great company, and learned how to uncover who organizations are — beyond what they offer. He shares his CORE Difference framework with founders through his writings, speeches, and advisory work.

In this masterclass, Mark will teach you how to uncover the CORE Difference of your own freelance business, and how to use it to stand out.

You’ll get answers to these questions:

  • How do I build a business that feels true to myself?
  • How do I differentiate myself from a million other copywriters/designers/developers out there?
  • How do I identify my essence so I can make key marketing & business decisions that align with that?
  • How do I stand out in authentic, meaningful way?

LIVE! BONUS MASTERCLASS #3
‍with award-winning business consultant
Estie Starr
‍

The Client Conversion Kit
A Predictable System to Turn Your Leads Into Buyers
‍

Estie Starr built a multiple six-figure business in under two years with zero dollars in ad-spend (while raising five kids!). She is an award-winning business consultant and marketing strategist who helps small business owners earn more money with less headache.

She believes every person can build a professional business doing what they love — and make buckets of money at the same time.
‍
In this LIVE masterclass from Estie, you’ll learn:

  • a proven method for landing your first 10 clients
  • the key to attracting ideal clients without paid advertising
  • the secret of creating viral word-of-mouth campaigns
  • the science behind sales call that enables you to smoothly close deals

Plus, you'll get full access to:

Complete Profitable Freelancer Vault of 9 Masterclasses from Experts
‍

The Building Blocks Of Masterful Branding
By Elisheva Perlman
‍
How to Consistently Craft a Killer Creative Brief —
and Use It To Create Unignorable Brands
‍

The Complete Freelancer Guide to Business Setup
By David Fryman
‍
Everything You Need to Know About Setting Up
Your Business Legally  — and Strategically

Master the LinkedIn Game
By Yoel Judowitz
‍
Generating Leads and Growing Your Business with Great Content

All Weather Clients
By Abbey Woodcock
‍
How To Consistently Fill Your Freelance Client Roster With High-paying Clients...Without Samples, Years of Experience, or A Website
‍

The Elegant Sales Conversation
By Dov Gordon
‍
How To Master The Sales Call Even If You Hate Selling

Business Mindset — It's Not Ra-Ra
By Rachel Fakheri
‍
How to Actually Build Your Business and Break Through Barriers With Practical Mindset Techniques
‍

Align Price and Position...and Land Better Clients
By Amy Posner

How to Position Yourself as the Service Provider that Clients Are Lining Up to Hire

Priceless Pillars of a Pitch
By Laura Lopuch
‍
How to Write Cold Emails That Convert
‍

Create a Webinar that Sells for You on Autopilot
By Wendy Maynard

How to Generate Quality Leads by Demonstrating Value + Authority

“I’m getting high-quality clients,
consistent work, and a significantly higher income”

So many courses out there are fluff. But everything Michal covers is practical. The Sales Process module specifically gave me the clarity I was missing. I created a process for my business, and feel confident, knowing I am doing it right.

— Esti Wolodarsky, Web Designer
‍estiwolo.com

“I learned how to set up my business”

When I joined Profitable Freelancer, I wasn't new to the business world. I'd been freelancing for 6 months, and had run a tutoring program as well. But I didn't consider myself a businesswoman — and felt like I never would.

I decided to give myself a chance at learning more: worst case, I figured, I'd learn that I wasn't cut out to run my own business.

But Profitable Freelancer surprised me. I learned so much! I learned how to set up my business, how to be firm, how to set healthy boundaries.

Am I the best businesswoman? Not yet. But can I run a business that won't run me into the ground? YES!

— Adeena Klein, Creative Spark Designs
‍

“I’m attracting better-paying clients”

I developed much more confidence in my pricing and have an easier time saying no to jobs that won't suit my long-term goals. I got my business branding (website, logo, business email account, etc.) DONE. I have more confidence in my branding, pricing, and skills.

I am attracting better-paying clients, and have no qualms saying no to the ones who cannot pay my rates.
‍

— Elisheva Blumberg, Copywriter

“Today, 85% of my leads are from connections & collaborations
I've made through the program”

I was nervous about signing up because it was an intensely busy time for me and my family. Even though I wasn’t able to devote as much time to the program as I would have liked, I gained tremendously. The program was a goldmine.

I came into the program with a freelancer mindset; today I have the mindset of a business owner. Michal taught me to set goals, work with bigger clients, and develop a process that makes my business much smoother. And as my skills and experience increase, I also gained the confidence to raise my rates regularly.

I was active on LinkedIn beforehand — but now, I'm reaching my income goal even without LinkedIn. Today, 85% of my leads are from connections & collaborations I've made through the program.

— Gitty Friedman, Designer and Developer
‍codecricketny.com

“So much depth and detail...if you miss a minute, you’ve missed a gem”

The amount of knowledge delivered in each module was incredible, and the depth and detail of the material exceeded all my expectations. If you miss a minute, you've missed a gem.
‍
This program is a place to be supported and support others. A place to get help and help others. A place to learn more — and of course, to make a whole bunch of new friends.

— Minky Katz, Creative Director

creatitstudio.com

Join the freelancers who...

got timely advice to help them sign new clients
made back their
investment a few times over
Came across as polished & professional (even on their first-ever sales call!)
finally started taking themselves seriously
acquired skills to communicate with clients to get fast + favorable responses

Hiiiiiii!

I’m Michal. Conversion Copywriter, Marketing Strategist, and rabid netball enthusiast.
‍

Eight years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).  
‍
I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
In 2016, I launched a proper copywriting business and went all in — and in 3 years, 10xed my monthly revenue.

(^^Sharing this because I want you to know that “grow your income” is not just a catchphrase on this page.)

I created Profitable Freelancer to help freelancers like you run a lower-stress, higher-income business — and avoid all the things I learned the hard way.

Shameless show-off alert!!


(I 💓badges; indulge me) 
‍
I’m an alumna of The Copywriter Accelerator program and The Copywriter Think Tank, an exclusive mastermind for high-level copywriters from around the world.


I’ve been honored to appear before some cool audiences, and my presentations  have been watched by hundreds of copywriters worldwide.
‍
In recent years I've been invited to speak at various conferences about building a sustainable, profitable business that ENHANCES your life — even when you don't have decade of experience, and even when you're a mom to several little kids.

Today, I run a boutique copywriting agency with an amazing team. And I am grateful to be typically booked 2-3 months in advance. I believe it’s because I’ve created a brand that attracts discerning clients who respect the process — and I want to show you how to do the same.

The contact page on my website right now

So why am I confident I can help you?

Because I traveled the path myself. 
Because I made a LOT of mistakes. 


And most importantly — because I've helped 531 writers, designers, and other creative professionals like you....

★ earn MUCH more money
★ feel MUCH more satisfaction
★ gain MUCH more peace of mind.
‍

“I got a 30% raise in 24 hours!"

This program has been a life changer. I learned business management and processes...and gained confidence. 

Although I’ve been magazine writing for years, I was a TOTAL newbie at running a business. Now, I know how to filter leads (huge for me). I know how to respond to clients. I have a process that protects me and the client. The tools I gained in this program have given me confidence to charge my worth in my other writing (I got a 30% raise in 24 hours at one magazine!) and in the copy jobs I've gotten so far, and the outcome has been significant.
‍

— Ruchama Schnaidman
Ruchama Schnaidman Copywriting

“The shortcut to freelancer professionalism”

Here's what's nice: I'm not chasing clients. In fact, I turn down more leads than I accept.
Michal is famous for her crystal-clear teaching style, awesome slides, and rock-star freelance magic.
‍
I basically got a map for a smooth, professional process (saving me years and tears).
Even better, the community (with its abundance of knowledge, support, and camaraderie) has my back every step of the way.
‍
If you're interested in shortcutting your way to freelancer professionalism, you should consider
Profitable Freelancer.
‍

— Devora Sambrowsky, Copywriter



↪ If you're serious about turning your talent into a business...
↪ If you're serious about trading your client stress for strategy...
↪ If you're serious about going from roller-coaster income to steady months...

You'll want to jump in now.

Profitable Freelancer starts
Tuesday, December 3rd.


While other freelancers wind down, you'll be building the foundation to make 2025 your most profitable year yet.
With AI updating faster than US politics, the freelancers who invest now will stand out.

enroll now

"Exceptional quality"

I was truly impressed by the exceptional quality of the course materials and the unbeatable value offered. Every lesson was packed with practical and actionable tips, leaving no room for fluff.

I especially appreciated the focus on mindset, a crucial element in becoming a successful freelancer or entrepreneur.

— Laila Taleb, CXL Certified Optimizer

“I’m confident in my abilities. I know how to charge my worth and get the job done right!”

My business was practically nonexistent. I was flying all over the place, winging it. Sometimes scoring it right, and sometimes, well...not. Now, I am confident in my abilities and know what I am doing (imposter syndrome no longer). I know how to charge my worth, get the job done efficiently, and get it done right! 

The content is superb! It's an all-inclusive program. It's a business strategy course, a reference guide, and a therapeutic support group all rolled into one.
‍

— Bruchy Dushinsky, Copywriter

"This course is worth every penny"

After working as a freelance designer for a number of years, I was ready to take my business to the next level. I was looking to streamline my process, and improve my client communication.

Looking back, I can honestly say that this program was worth every penny!! I gained an overall mindset that I run a real business, not just a small freelance gig.

My process is now smooth and consistent, and my correspondence has improved dramatically. Thank you for helping me acquire the tools and tips that I needed to bring my business forward.

— Sara Margolies , Founder & Web Designer

colorandcode.co

Meet the mods


Get answers to your burning client questions from experts with years of experience, as well as successful freelancers who are just 2-3 years ahead of you (and understand exactly how you feel right now).
‍‍

Michal Eisik

Michal is the founder of MichalEisik.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online program that has trained 530+ freelancers to date.

Rochel Fried

Founder of Graphique Studio, Rochel has helped clients gain over $2 billion in real estate assets through design. With over ten years of branding, design and web development experience, Rochel uses intelligent design and messaging to craft compelling, effective, and memorable visuals that turn eyers into buyers.

Penina Ostroff

Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in headfirst. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.

Naomie Rubner

Naomie runs a micro-branding and copy agency. She is a mindset coach and speaker on a mission to help creatives lead their lives with more clarity, calm, and abundance. She helps women quit the hustle and build businesses they love with less stress and more serenity.

MINDSET COACH

Meet our coaches


After submitting each of the challenges, you’ll enjoy instructive comments + motivating feedback from experienced freelancers who have successfully navigated a similar business-building journey.
‍
Their comments will help you sharpen your marketing assets & business processes. And their (specific!) compliments will keep you motivated — and empowered.

Penina Ostroff

Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in headfirst. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.

Shterna Lazaroff

Shterna is a nonprofit copywriter. She and her team work with organizations to fundraise their multi-million dollar budgets. She loves nonprofits because she gets to use her favorite hobby (writing) as a way to help people change their corner of the world (and get results like $250,000 in click-through donations from a single email.)

Orit Wittenberg

Orit is the co-founder of Silbo, a verbal identity studio that helps brands find their unique pulse and bring it to life through words. She and her partner blend 3 different schools of copywriting (brand, creative, and conversion) to distill each brand's essence into words that resonate, build trust, and do them justice.

Chani Pollins

Chani was writing copy before she knew what it was. Six years ago, she found out that it was a THING and was kinda shellshocked to find a career that was simultaneously lucrative, stimulating, and sooo doable as a working mom. Long story short, she got over that shock pretty quick, and she's been copywriting, brand-strategying, and copy-coaching ever since.

Chana Greenstein

Chana manages the strategy, marketing, and tech for digital product launches. Her clients range in their industries and offerings — and they're all making money online selling courses, summits, and memberships. Chana has fun playing with the tech, managing her team, and celebrating successful launches with her clients.

Rachel Friedlander

Rachel is a copywriter and brand strategist. She specializes in creating copy based on a strong brand foundation so that all marketing materials align with the core brand. With 85+ brand guides to her name, she enjoys bringing brands alive through impactful, true-to-voice copy.

Chaya Rapaport

Chaya (Krauss) Rapaport started as an ecommerce copywriter before taking CT3, and spent three years as a copywriter for Woodpeckers Crafts. She focuses on websites, has an affinity for nonprofit work, and loves being a part of the copywriters-in-training journey.

Devora Sambrowsky

A people-watcher and word-scribbler, Devora became a copywriter because she loves figuring out what makes people tick. A veteran Google-rabbit-holer, Devora loves all things research and approaches every project with curiosity and passion. Witty, warm, and the tiniest bit irreverent, she specializes in working with meaningful NPOs and B2B SaaS brands.

PROFITABLE 
FREELANCER
The 8-week intensive mentorship program
‍

HELP ME SUCCEED AS A FREELANCER
‍
Everything you need to set up (or optimize) a promising business.
Includes 14 packed classes on processes, pricing, marketing, and client management.

Profitable Freelancer (Dec-Jan)
‍
  • THE FULL BIZ & MARKETING COURSE:
    ● 14 Business Management modules
    ● 6 reviewed and scored challenges — including a detailed Marketing Plan
  • 3 LIVE Bonus Masterclasses from experts
  • Regular coaching and Q&A from seasoned entrepreneurs
  • Complete Vault of 9 past masterclasses from business experts
  • LIFETIME access to all videos + materials + calls
  • 8 go-to cheatsheets you’ll pull out again and again
  • PF certification badge, with full completion of 3/6 challenges
  • Profitable Freelancer Template Vault:
    ● The Complete Freelancer Contract (sells for: $195)
    ● The Ultimate Proposal Template  (sells for: $97)
    ● The Complete Client Discovery Questionnaire (sells for: $97)
    ● The Condensed Client Discovery Questionnaire (for smaller projects)
    ● The Complete Guide to Best Freelancer Apps
    ● The Email Agreement Template

Investment:
$800 upfront plus five monthly payments of $275
(5 installments)
‍
Pay upfront and get a $225 discount!
$1950 $2,175
‍(one-time payment)

Enrollment ends Tuesday November 26, 11:59 pm ET

ENROLL NOW



Profitable Freelancer is an 8-week program that will begin December 3.
‍


Need help or have questions?
Please contact us at hello@pfcourse.com
‍

Concerns about the prohibition of paying and accepting interest (“ribbis”) 

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

Speak directly to a grad


We get it.
‍
You want to speak to someone who's done it. You want to hear directly from them about their experience and ask them questions that are important to you so you can make the right decision for you.

We have dozens of PF grads who are happy to honestly share their experience with you.

Get in touch with us and we'll match you with several grads
who are in a similar situation or stage.

SPEAK TO A GRAD

NO RISK
‍A 14-Day Money-Back Guarantee for You

We're so confident in this certification program, we offer a money-back guarantee. If you spend 14 days in this program and don't feel it's a good fit for you...

Just contact us and you’ll get 100% of your money back.
‍
NO QUESTIONS ASKED.

WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.

So there's no risk. It's either money well spent, or money not spent.

 ‍

Do people really use this guarantee? I feel uncomfortable. I’m not the type to ask for a refund...

Yes, they absolutely do! And no hard feelings. Sometimes it's not a fit.
We want you to invest in this program only if you’ll benefit from it. So feel free to try it out for 14 days and see if it’s for you.

If you’re a creative who is ready to professionalize your business — we think you’ll stick around. (But we’ll still love you and support you if you don't. 😊)

“Soooo…is this course a magic bullet??”
NO, it is not
If you're looking for a magical overnight
success scheme

— this is not it.
The magic of success happens when you combine:
Clarity
on us
on us
Community
Execution
that's on you
We give you everything you need to propel your business forward. And if you're like hundreds of our previous grads....
You'll put in the hard work
— and see good results.



Frequently Asked Questions

What smart freelancers like you have asked before enrolling

How many hours will I need to invest each week?

2-4 hours will give you enough time for trainings + challenges + keeping up in Slack.  And by the end of this incubator program:

  • You’ll have learned client management + process techniques that will drastically cut down the (unbillable) time you spend on client back’n’forth.
  • You’ll have a deep understanding of how to confidently price your work to account for the value you offer.
  • You may even have a LinkedIn profile up, and a strong workflow system in place. Those things take forever to do on your own.
When will the trainings take place? What’s the program schedule?

Training videos will be released approximately twice per week over 8 weeks, each 60-90 minutes long. Live masterclasses will take place at 1:45 PM ET.

You’ll get a detailed schedule once you sign up.

Are the videos downloadable?

No. You will have lifetime access to the recordings.

But you're a marketer, why should I trust you?

Yes, I am definitely using marketing techniques to promote this course — I'd be a terrible teacher if I didn't! I use the very techniques I teach my students, because they're effective. That said — any copy I write is about persuading the RIGHT person to join and get value. If you're not a good fit, we’ll persuade you not to join the program. And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the transformational outcome it offers.

How much access will I have to Michal?

There will be 4 live calls with Michal throughout the 8-week program. She will also be frequently checking questions in Slack and responding to them, or making sure they are answered clearly and comprehensively by our robust moderation team. See full course schedule here.

How is Profitable Freelancer different from other business programs?

Profitable Freelancer is cohort-based with ultimate accountability, in the form of challenges, check-ins, and deadlines — so the videos and content don’t just sit there, languishing in your Google Drive for eternity.

This is a program you’ll actually complete — and a program that will actually make a difference in your confidence, because you’re getting detailed, personal feedback on your skills and your processes.

If I take Profitable Freelancer, will I be making big bucks in just a few months?

Maybe. Maybe not.

If you’re looking for a get-rich-quick course, this is not it. The people who do well in this program work hard. This program gives you all the tools and support you need to succeed — and many of our students make $5-$10K per month working part-time (!) — but you’ve got to put in the hard work for many months afterwards to make it happen.

Is Profitable Freelancer for me?

If you're serious about running a lucrative and enjoyable freelance business, and you want proven, polished systems to run your business and manage clients — then the modules, masterclasses, challenges, cheatsheets, and templates in Profitable Freelancer will  fast-track your growth.

Does Profitable Freelancer cover copywriting fundamentals?

No. You need to take CopyTribe to learn copywriting. We do cover client communication and marketing systems extensively, and some skills overlap.

Can I join Profitable Freelancer if I still plan/hope to join CopyTribe next year?

Absolutely. Taking Profitable Freelancer now will allow you to start finding clients and landing projects. It will also give you a taste of what the program is like, to help you decide about taking CopyTribe.

PROFITABLE 
FREELANCER
The 8-week intensive mentorship program
‍

HELP ME SUCCEED AS A FREELANCER
‍
Everything you need to set up (or optimize) a promising business.
Includes 14 packed classes on processes, pricing, marketing, and client management.

Profitable Freelancer (Dec-Jan)
‍
  • THE FULL BIZ & MARKETING COURSE:
    ● 14 Business Management modules
    ● 6 reviewed and scored challenges — including a detailed Marketing Plan
  • 3 LIVE Bonus Masterclasses from experts
  • Regular coaching and Q&A from seasoned entrepreneurs
  • Complete Vault of 9 past masterclasses from business experts
  • LIFETIME access to all videos + materials + calls
  • 8 go-to cheatsheets you’ll pull out again and again
  • PF certification badge, with full completion of 3/6 challenges
  • Profitable Freelancer Template Vault:
    ● The Complete Freelancer Contract (sells for: $195)
    ● The Ultimate Proposal Template  (sells for: $97)
    ● The Complete Client Discovery Questionnaire (sells for: $97)
    ● The Condensed Client Discovery Questionnaire (for smaller projects)
    ● The Complete Guide to Best Freelancer Apps
    ● The Email Agreement Template

Investment:
$800 upfront plus five monthly payments of $275
(5 installments)
‍
Pay upfront and get a $225 discount!
$1950 $2,175
‍(one-time payment)

Enrollment ends Tuesday November 26, 11:59 pm ET

ENROLL NOW



Profitable Freelancer is an 8-week program that will begin December 3.
‍


Need help or have questions?
Please contact us at hello@pfcourse.com
‍

Concerns about the prohibition of paying and accepting interest (“ribbis”) 

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

NO RISK
‍A 14-Day Money-Back Guarantee for You

We're so confident in this certification program, we offer a money-back guarantee. If you spend 14 days in this program and don't feel it's a good fit for you...

Just contact us and you’ll get 100% of your money back.

NO QUESTIONS ASKED.

WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.

So there's no risk. It's either money well spent, or money not spent.

 ‍

Here today,
gone tomorrow


14 MINDSET, PROCESS & MARKETING modules

that show you how to stand out in a crowded marketplace, price things right, nail proposals + sales calls,
manage clients, and effectively communicate your value.
‍
So you get steadier leads, happy to pay your rates. And you don’t stress out about missing payments or nightmare clients.
‍
MINDSET & PROCESS:

  • You Are Not A Freelancer: Mindset, Money & Other Key Secrets You Need to Know
  • But...How Do I Price This??? A Comprehensive Guide to Pricing & Packaging: The Fundamentals
  • Practical Pricing Principles: A Comprehensive Guide to Pricing & Packaging: Getting Practical
  • Where The Good Clients Go: How to Spot Great Clients — and Avoid the Bad Apples
  • Secrets Of The No-Brainer Sale: How to Own the Sales Process and Close the Deal
  • Cool As A Cucumber: How to Manage Clients So You Don’t Develop an Ulcer — and they Don’t Stop Singing Your Praises
  • Email Fundamentals: How to Write Effective Emails that Get Positive Responses
  • Tricky & Sticky Email Workshop: How to Write Sticky Emails for Sensitive Situations
  • Non-Sleazy Marketing 101: How to Predictably Generate Leads (Without a Cent on Paid Ads)
  • Build A Lean, Mean Marketing Machine: How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself
  • The Picture-Perfect Profile: How to Build a Sales-Boosting Linkedin Profile — Even If You're Not On Linkedin
  • The Zero-Fluff Linkedin Workshop: How to Use Linkedin to Get More (And Steadier) Leads
  • The It Factor: What Sets Apart Star Freelancers (And How You Can Become More Like Them)
  • Canva Portfolio Pro: Design a Standout Portfolio Without Spending Hundreds of Dollars (Or Crying From Frustration)


PLUS

TWELVE VALUE-POPPING BONUSES 💥

  • *LIVE* Bonus Masterclass by Naomie Rubner: Mindset: Guru fluff or business superpower?
  • *LIVE* Bonus Masterclass by Mark Sampson: How to Stand Out Among a Zillion Freelancers
  • *LIVE* Bonus Masterclass by Estie Starr: The Client Conversion Kit
  • Bonus Masterclass by  Elisheva Perlman: The Building Blocks Of Masterful Branding
  • Bonus Masterclass by David Fryman: The Complete Freelancer Guide to Business Setup
  • Bonus Masterclass by Yoel Judowitz: Master the LinkedIn Game 
  • Bonus Masterclass by Abbey Woodcock: All Weather Clients
  • Bonus Masterclass by Dov Gordon: The Elegant Sales Conversation
  • Bonus Masterclass by Rachel Fakheri: Business Mindset — It's Not Ra-Ra
  • Bonus Masterclass by Amy Posner: Align Price and Position...and Land Better Clients
  • Bonus Masterclass by Laura Lopuch: Priceless Pillars of a Pitch
  • Bonus Masterclass by Wendy Maynard: Create a Webinar that Sells for You on Autopilot


YOU’LL ALSO GET:

  • Access to a private community for life, so you can ask questions, hash over classes, set goals, get support, and find creative buddies
    who’ll remain friends waaaaay after the course ends
  • 6 reviewed + scored assignments, so you get a chance to practice what you’ve learned and make sure you’re applying it right
  • The Complete Freelancer Contract, so you can prevent 92% of all client management issues
  • The Complete Guide to Best Freelancer Apps
  • The Email Agreement Template
  • The Ultimate Proposal Template, so you create proposals that impress & convert, even if it's your first‍
  • ‍The Complete Client Discovery Questionnaire (sells for: $97)
  • The Condensed Client Discovery Questionnaire (for smaller projects)
  • PF certification badge, with full completion of 3/6 challenges

Dear Fellow Freelancer,

I see you. You pour your heart into every project — but something's not adding up. Maybe you're juggling multiple jobs, saying yes when you want to say no, or watching your bank balance stubbornly refuse to match your talent.

I've been there.

Here's what I learned the hard way: Being brilliant at your craft isn't enough. The game-changer? The business foundation you build beneath it.

Without solid systems and structures, you'll keep:

  • Accepting less than you're worth
  • Struggling to find premium clients who value your expertise
  • Working longer hours for smaller returns
  • Saying yes to projects that drain your energy
    ‍

That's why I created Profitable Freelancer. Not just to help you earn more (though that's definitely part of it), but to give you the structure and systems that create flexibility and the freedom to...

  • work with clients who energize you
  • set boundaries that protect your time and energy
  • charge rates that reflect your true value
  • build a business that serves your life — not the other way around
    ‍

If you're itching to turn your freelancing into a gratifying business — I'm here to help you avoid the long, expensive learning curve. Join me?

Rooting for you,

Michal


If you're ready to stop:

  • relying on your gut
  • winging it...and winging it
  • wishing somebody could show you the ropes so you don't
    have to learn *everything* the hard way


Then I'd love to welcome you into
Profitable Freelancer 7.0. 💖
‍

enroll now

Zero risk. 14-Day Money Back guarantee


Contact hello@pfcourse.com if you'd like to be put in touch with a previous grad directly.

Still on the fence?

If you're ready to stop:

  • relying on your gut
  • winging it...and winging it
  • wishing somebody could show you the ropes so you don't
    have to learn *everything* the hard way


Then I'd love to welcome you into
The Profitable Freelancer 7.0. 💖
‍

enroll now

Zero risk. 14-Day Money Back guarantee


Contact hello@pfcourse.com if you'd like to be put in touch with a previous grad directly.

Dear Fellow Freelancer,

I see you. You pour your heart into every project — but something's not adding up. Maybe you're juggling multiple jobs, saying yes when you want to say no, or watching your bank balance stubbornly refuse to match your talent.

I've been there.

Here's what I learned the hard way: Being brilliant at your craft isn't enough. The game-changer? The business foundation you build beneath it.

Without solid systems and structures, you'll keep:

  • Accepting less than you're worth
  • Struggling to find premium clients who value your expertise
  • Working longer hours for smaller returns
  • Saying yes to projects that drain your energy
    ‍

That's why I created The Profitable Freelancer. Not just to help you earn more (though that's definitely part of it), but to give you the structure and systems that create flexibility and the freedom to...

  • work with clients who energize you
  • set boundaries that protect your time and energy
  • charge rates that reflect your true value
  • build a business that serves your life — not the other way around
    ‍

If you're itching to turn your freelancing into a gratifying business — I'm here to help you avoid the long, expensive learning curve. Join me?

Rooting for you,

Michal